Guides
Editorial coverage matters because it provides independent corroboration. A press mention, attributed quote or original study can connect a person or organization to a subject outside the claims made on its own website.
These guides cover digital PR, source pages, expert attribution, unlinked mentions, data journalism and the difference between link acquisition and entity validation. They explain how coverage becomes useful when names, claims, dates and source relationships remain clear.
Use the collection to prepare evidence journalists can review, publish research with transparent methods and preserve coverage as part of a broader authority record. The goal is credible third-party validation, not manufacturing mentions or treating every placement as equivalent.
10 published guides in this collection.
